Safe to call out this bullshit


Estimated reading time: 2 minutes
Category: Privacy UK policy

Dearest readers, I want to call your attention to some outstanding investigative journalism by Martin Calladine.

Part 1: Unsuitable Viewing for a Minister

Part 2: Prophets without profits

He has dug through the accounts of the company behind the snake oil magical nudity detection software which is being mandated for all UK phones –

remember that? The one which prompted Jess Philips to resign from her Ministerial post because Keir Starmer wasn’t battering it straight through into law?

The software being sold by the company which previously cuddled up to that famous defender of young peoples’ virtues, the Nonce Formerly Known as Prince Andrew?

Yes, that company which started its rapacious lobbying journey by placing a scare story across the UK media claiming that precious British children under the age of 10 were using the names of Nando’s hot sauces as their secret texting code for explicit sexual acts?

Yes, them.

Martin has found some cold, hard, ugly, beautiful numbers showing how the whole company is smoke and mirrors.

Albeit smoke and mirrors personally invested in by…Rupert Lowe of the Restore party.

That’s the far right for you. Screaming about government intrusion into privacy and censorship of free expression out of one side of their mouths, whilst investing in it for fun and profit out of the other.

Oh, and they’ve lobbied The Actual Pope too, having randomly discovered Jesus, conveniently, during an industry investment conference deep in the heart of Christofascist America.

As you do.

Martin has receipts on that too. In fact, the harder you dig around this company, the more you find.

Amen to that.

🚨Exclusive🚨
Two ministers filmed a video for a child-protection software firm that lost £17m in three years, made just *£112* in the UK in 2024 and gets 90%+ of its income from overseas subsidiaries that haven’t cooperated with auditors for three years.
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— Martin Calladine (@uglygame.bsky.social) 15 July 2026 at 17:11

The Author

I’m a UK tech policy wonk based in Glasgow. I work for an open web built around international standards of human rights, privacy, accessibility, and freedom of expression. The content and opinions on this site are mine alone and do not reflect the opinions of any current or previous team.