Social Media is Now Parasocial Media
In the interest of the power of naming things, I love this short open-access paper from danah boyd where she suggests shifting the term we use to describe social media.
As she explains, the term “social media” is a hangover from a more optimistic time when these sites were nodes for authentic human connections. We are now light years beyond that: these sites are nodes for AI scrapers, gamed algorithms, and monetised content. They exist solely to exploit and to harm. The authentic human connections, at least on those applications, are long gone.
Hence renaming it parasocial media, as a phenomenon which “creates the conditions for people to objectify one another at a distance as mediatized objects, helping realize the different layers of toxicity that social media scholars document.”
And she is right: we are no longer watching each other on these sites. We are watching depictions of each other, as filtered through machines.



