Heather Burns, an internet law expert who helps firms work towards compliance, said that GDPR has drawn a stark line in the sand between certain kinds of businesses.
“It’s made it clear which companies have awakened to privacy-by-design as a powerful tool for user empowerment, and are using GDPR as a launchpad for innovation – and which were only ever interested in using GDPR as a marketing angle for PR campaigns that ended on 26 May,” she said. “I know which companies will still be around five years from now.”
